ALL SMILES
OTIS DENTAL
OVERVIEW
Otis Dental is a dentist-led oral hygiene brand that offers custom night guards to combat stress-caused teeth-grinding and bruxism.
As part of the Dottob creative team, I led the development of paid and organic social content to promote greater awareness for the condition and make it easier for people to smile.
ROLE
Jr. Creative Director (2022)
Media Strategist (2022)
SCOPE
Paid + Organic Media
Content Development
Video Production
Copywriting
PAID SOCIAL
Sometimes, problems don't feel real until they're staring directly at our face. So what if we could not only see the problem, but also hear it?
With these ad campaigns, our team wanted to bring awareness to Otis Dental's mission of preventing bruxism (aka excessive teeth grinding). As the creative director and primary media strategist for this campaign, I led the execution of this project from ideation to post-production.
As informed by prior market research, these ads launched Otis Dental ahead of their competitors as the main dental hygiene brand tackling the issue. And this mission-led branding campaign received great reactions from consumers and investors alike.
ORGANIC SOCIAL
To continue the conversation beyond initial consumer interest, the organic social posts I developed further emphasize the importance to destress.
These posts attracted 118% more impressions than previous organic content and a 598% increase in engagement across audiences—thus proving that a smile goes a long way.
